Irrelevancy Vaccine

Do you want your company to exist and grow beyond 2014?
Unless you’re planning for your company to close its doors in the next two years, you need to invest in internet marketing. By 2015, the majority of the workforce will belong to the generations X and Y, and these generations are, not only plugged into internet marketing, but live and die by internet product research (defined as the Zero Moment of Truth (ZMOT) by author Jim Lecinski of Google). By 2015, they will also represent the majority of consumers who are NOT on fixed incomes.

What Internet Marketing is NOT.

• Internet Marketing is NOT an advertising medium that can be implemented overnight.
• Internet Marketing is NOT a medium that can be maintained sporadically with any success.
• Internet Marketing is NOT an advertising medium that performs well for generating foot traffic to your business over the short term.

What Internet Marketing IS.
Internet Marketing is your business’s vaccine against irrelevancy beyond 2014. Without internet marketing and attention to ZMOT, nearly any business will begin to suffer from irrelevancy in the next few years.

• Internet Marketing IS your best investment for brand building now and into the future
• Internet Marketing IS your best chance to position yourself as an expert in your industry
• Internet Marketing IS the ticket to managing your online reputation, which all businesses have whether they are or are not aware of it.

Courtesy of Poynter: http://www.poynter.org/latest-news/mediawire/175619/the-one-chart-that-should-scare-the-hell-out-of-print-media/