\”For truly I tell you, if you have faith the size of a mustard seed, you can say to this mountain, \’Move from here to there,\’ and it will move. Nothing will be impossible for you.\”
~ Matthew 17:20
Do you have faith in your organization’s online reputation? Done right, social marketing can build respect and loyalty among your target audience or customers. Follow best practices and position yourself and your institution as expert resources in your industry, but muddle your message or mistreat the medium, and you can just as quickly drive your fans and potential customers away.
At Mustard Seed Social, we’re sowing the seeds of successful social media. Have a mustard-seed-sized amount of faith in us and watch your social media begin to move mountains for you. Our expertise is the culmination of experiences and observations from working in professional advertising and marketing since 2002 and professional social media marketing and management since 2011.
From 2012 – 2014, this country watched the massive shift from a majority of Baby Boomers in the workforce to a majority of Generation X and Millennials. Never has our nation witnessed such a rapid transition in the portion of the population making Corporate America tick. More importantly, for your business, never has the description of the typical consumer, who’s not on a fixed income, changed so dramatically, in the relative blink of an eye. And as the population wielding the majority of the purchasing power has changed, so had the way purchasing decisions are made.
As referenced in our very first post from 2012, when Jim Lecinski wrote The Zero Moment of Truth (ZMOT), he was articulating to a primarily Baby Boomer-directed Corporate America what Generation X and Millennials instinctively knew, that the battle for the consumers’ dollars had fundamentally shifted from the retailer shelf to the internet search engine.
What the ZMOT story leaves out (and our classic 2012 post articulates) is still the most common and most pervasive misunderstanding of what online marketing is and what it is not. Developing an understanding of the proper place and usage of social media in your organization’s advertising strategies is the first step to using this exciting medium to promote your business. Learn how to do this with the help of Mustard Seed Social and put our expertise to work for your organization today.