Category: Core Content
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Bandaging a Bleeder – Addressing PR nightmares on social media
If you work in social media long enough, whether you only manage your own business page or contract to manage several, it will happen to you. From negative reviews to ugly rumors or accusations of some kind of wrongdoing, on a long enough timeline, you’re going to face everyone’s worst nightmare about social media. It’s…
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Why You Should Be Managing Your Social Media In-House
When you’re a small business, passionate about what you do, the thought of outsourcing would never occur to you for something like customer service. And while traditional marketing and P.R. might seem too daunting to take on with a small staff, here’s why your business’s social media should also fall on your shortlist of duties…
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Irrelevancy Vaccine
Do you want your company to exist and grow beyond 2014? Unless you’re planning for your company to close its doors in the next two years, you need to invest in internet marketing. By 2015, the majority of the workforce will belong to the generations X and Y, and these generations are, not only plugged…